This movie brought to attention, all the different issues in todays advertising and the way the majority of our culture supposedly views women as an item. We exploit women and use them to sell and promote such a wide variety of different things, from alcohol to blue jeans.
I agreed with the points the author made, to an extent. I agree that todays view on the female body structure is far-fetched and has set an ridiculously high standard. The women in the ads she spoke about were all very thin and tall with perfect complexions. Most of them had these feature along with unnaturally large breasts and were placed in provocative poses. Its disgusting. The girls were all very young.
Ok, the rest of her speech really just pissed me off. I feel that 80% of it was bullshit and very misleading. First of all, I understand that those women have to make a living, but they obviously agreed to do the ad. If these ads are so wrong, then why in the hell did they do them in the first place? I felt like she was directing a lot of her focus toward men. The thing that I find so odd about that is the fact that my aunt works in advertising and the majority of the staff and the owner of the company is female. This goes for many of the other companies she works with.
She set me off when she said that the image of these ads lead to violence toward women. Yes, a few of the were disturbing. The ad with the little girl and the little boy was disgusting, at least her view on it was. She manipulated it to look like a possibly abusive situation, when really, its harmless. I guess she didn't notice that typically, boys are taller than girls and that boys tend to be more masculine, and girls, more feminine. The picture she showed with the girl standing over the black boy was just dumb, I wont even get into that because it's bullshit. Ah! Ok, I'm done. That had a few good points and did open my eyes on a new perspective, but was for the most part, over-exaggerated crap.
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I thought about the ad with the little boy and girl and realized something else too. How else could they look at each other? Should the people that were making the ad placed a stool for the girl to stand on so they could look at each other on level ground? Should the girl not have made eye contact and looked at the boys’ chest and the boy look over the girls head? Quite honestly, I don’t think many people want to see dudes in a feminine posture, and chicks can and do get away with both types of posture, but that wasn’t mentioned now was it.
Yeah, I didn't really enjoy this film either. She did have some good points. Such as how young girls can be influenced by some adds, and a few were blatently sexist. But really? The whole thong with the little boy and girl? I think it's a good thing that the boy looks masculine and the girl looke femenine. If they didn't, we might have a problem! What the hell crazy lady?
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